System Of A Down frontman, Serj Tankian, is getting ready to launch his new Gibson signature guitar, the “Foundations” Les Paul Modern. On Thursday, April 17, the iconic instrument brand will host a special event with Tankian in Los Angeles to present the guitar. It takes place at the singer’s Kavat Café/Eye For Sound coffee shop/art gallery, 1638 Colorado Blvd, LA, CA 90041) from 6:00 PM – 9:00 PM. Find out more below.
Gibson is proud to present the Serj Tankian “Foundations” Les Paul Modern, a unique guitar and experience package inspired by Tankian’s Foundations EP released last fall on Gibson Records and part of a series of Gibson Custom Collaborations with legendary Gibson artists.
Launching worldwide on April 17, this special package is limited to 25 only, and will include a signed Gibson “Foundations” Les Paul Modern, a signed vinyl copy of Tankian’s Foundations EP, a signed copy of his memoir Down With The System, a signed 18 x 24” museum-quality print of Tankian’s artwork titled Sunburst, which is also featured on the new guitar and the EP cover, and a pair of VIP tickets to an upcoming System Of A Down concert of the buyer’s choice.
*Media are invited to attend the event and may request interviews in advance of the launch event.
6:00 PM – 9:00 PM
THURSDAY, APRIL 17
EYE FOR SOUND GALLERY
1638 Colorado Blvd, Los Angeles, CA 90041
Media RSVP: Hello@primeprgroup.com
As the lead singer and songwriter for System Of A Down, Serj Tankian has released five studio albums, winning a GRAMMY© Award in 2006 for B.Y.O.B. he’s performed for millions of fans and sold more than 42 million albums worldwide. Serj is also a solo artist, composer, activist, painter, poet, and filmmaker. Tankian was introduced to the melding of cultures, ideas, and ideals from a very young age. An Armenian born in Lebanon and raised in Los Angeles, the principles learned from this integration have led to his understanding of the oneness of all things and have since maneuvered and transfigured into the music and art that he lives to create.
Last fall, Serj Tankian released Foundations, his EP of new music, worldwide on Gibson Records (here – https://gibson.lnk.to/FoundationsEP) to some of the strongest critical acclaim of his career. Foundations, Tankian says is, “A retrospective of songs from different eras of my life, meant to complement the memoir,” and capped an incredibly prolific year for Tankian, from the release of his memoir the bestseller Down with the System, to the massive, sold-out System of a Down headlining show at Golden Gate Park in San Francisco with over 50,000 fans.
But even as he is now revealing his “foundations,” Tankian is already looking ahead. “The next record will likely be a record of covers, collaborations and collages,” he envisions. Credit his restless, ever-curious creative spirit. “I’m always moving in different directions,” TANKIAN says. “Repetition is boring, and the death of art.”
Tankian will perform with System Of A Down for a sold out South American tour launching April 24 in Bogota, Columbia, and will kick off a series of North American shows in August 2025 with special guests Korn, Deftones, Avenged Sevenfold and Polyphia. For all System Of A Down tour dates, visit: https://www.systemofadown.com/#tour
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